The Sharjah Government Communication Award has ranked Kuwaiti entrepreneur Badr Nabil Al-Issa as the best social media influencer in the Arab world.
The selection of Al-Issa, who is famous for the “Bonbeel” character, for his activity on “Instagram”, as well as the classification of the “Richter Talk” program among the best Arab youth initiatives, during the activities of the eighth session of the activities of the Sharjah Government Communication Award, which was held in the UAE, in the presence of Sheikh Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah.
On this occasion, Al-Issa said in a statement to Al-Qabas that those who wish to succeed should not pay attention to the frustrated, stressing that real success is not only for him but for an integrated team.
He pointed out that the content creator can provide meaningful and entertaining content at the same time, and get followers, pointing out that the biggest and most enjoyable challenge lies in achieving a positive impact on the hearts of followers.
Al-Issa stated that he seeks to transform his mass base in the virtual world into active communities in reality, and this has resulted in successful initiatives, including “Diwaniya Al-Shaghoufin” to exchange experiences every month among more than 4,000 people participating in training programs.
Al-Issa added that the challenges posed by the Corona pandemic and the turbulent conditions in which we live in general had an effect in redirecting passion and hope towards giving, adding that the natural reaction of any initiator is to retreat during crises, but the positive spirit and hard work are what will make the difference in the end.
3 thousand posts
It is worth noting that the “Bonbil” account currently contains more than 3,000 publications since its launch on “Instagram”, and includes attractive and diverse materials on everything that concerns the entrepreneur and areas of life balance such as: entrepreneurial awareness, a healthy lifestyle, as well as psychological and spiritual health. In addition, the account hosted many personalities who believe in the positive message it presents, as it had the opportunity to host international author John Gray, author of the book “Men are from Mars, Women are from Venus.”
Millions of followers
Bader Nabil Al-Issa is considered one of the most active entrepreneurs in the State of Kuwait, as his content has attracted millions of followers through his famous YouTube program “Richter Talk”, “Inspired Arabs”, “60 Seconds Challenge” and other motivational programs and awareness materials. He also practices his work in the fields of digital marketing and strategic advertising through his own company “Richter Creative Office”, which he founded in 2014 until today, it has succeeded in reaching more than 400 clients in 23 different sectors.
Simple and deep language
The organizing committee had evaluated the content of the account and its impact, as the content presented in the “Bonbil” account was distinguished by the use of a white Arabic language, simplified in its style, and deep in its messages.
In a related context, the award ranked “Richter Talk” program presented by Badr Nabil Al-Issa among the best Arab youth initiatives, in return for presenting the largest talk show on entrepreneurship in the Arab world, as the program team sought to present a successful Arab experience not only in terms of content, Rather, it is in terms of marketing and production, as well as growth and impact measurement.
It is worth noting that the Sharjah Government Communication Award, affiliated to the Sharjah Government Media Office, was launched in 2012 as a unique initiative at the level of the region, according to the visions of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.
The award annually honors distinguished people in several categories targeting distinguished personalities and government communication departments in the United Arab Emirates and the Arab region, to showcase the best achievements in the field of government communication. This year, the organizing committee received about 403 files during its eighth session, which coincided with the activities of the International Government Communication Forum 2021.
The play “The System Standing”
The Bonbil account succeeded in leading the efforts of the first Arab marketing company to achieve a Guinness World Record for marketing the “System Waqif” virtual play in an innovative way, which resulted in the sale of more than 1,400 tickets via the Zoom platform during the total ban period in Kuwait in 2020.
Marketing and Entrepreneurship
Badr Al-Issa is considered one of the most active entrepreneurs in Kuwait, as his content has attracted millions of followers through his popular YouTube program “Richter Talk”, “Inspired Arabs”, “60 Seconds Challenge” and other motivational programs and awareness materials, as well as his work in the fields of Digital marketing and strategic advertising through his own company “Richter Creative Office”, which he founded in 2014, until today it has succeeded in reaching more than 400 clients in 23 different sectors.
The start of Richter Talk
The “Richter Talk” program was launched for the first time as an audio podcast in 2015 and then spread widely on the YouTube platform, before its colleague Al-Rai channel incubated it as part of its program plan. Across 6 brochures.